UX Design: Web

Avenue M

/ promotional website

The ask for this project was to create a bright and engaging website to promote an up and coming downtown community in Kitchener Ontario. The website needed to reflect the bold, stylish, ‘full of life’ personality of the Avenue M brand, while creating a unique user experience highlighting a zest for adventure. To do this we utilized rich, human focused photography, bold graphics and developed a unique compass style of navigation utilizing ‘life is’ statements core to the brand.

Target Audience

The primary target audience for this project was young professionals, likely without children, who value having a home that reflects their unique sense of style. They value contemporary refinement, appreciate the arts and seek novel life experience. The desire living in a downtown, trendy community with easy access to amenities that help create work-life balance.

The secondary target audience was older downsizers - primarily younger empty nesters looking to maintain an adventurous, youthful lifestyle.