BRANDING & visual identity

Beer & BBQ SHOW

/ Western Fair District event logo

The brief for this project was to create a logo celebrating all things grilled for London’s Western Fair District’s Beer & BBQ show. It needed to be big, bold and exciting to attract visitors across digital and traditional media.

The look and feel of the logo takes inspiration from the messy, charbroiled process of BBQ itself. The horizontal lines act as grill marks, with the blocky, almost organic shape of ‘BBQ’ reflecting slabs of meat. The word ‘beer’ was done in a script font reminiscent of vintage beer labels, while also being given a gritty treatment to create a cohesive look. Orange and black were used to represent burning coals, with orange also being a colour often associated with hunger.

The modern rustic vibe

Along with developing the logo and brand elements we created digital assets to be used on social media and for digital ads to promote the event.

Large, orange backgrounds were used on most collateral to draw the eye and create immediate recognition across elements.