campaign: anniversary event
Make-a-wish
/ celebrating 35 years of wishes
The aim for this project was to create an identity and collateral celebrating Make-A Wish-Canada’s 35 year anniversary of granting wishes. To be used at the annual conference where international chapters of Make-A-Wish gather, these pieces needed to reflect the playful, optimistic feeling of the Make-A-Wish brand while highlighting the year as a milestone for the Canadian chapter.
We created a brand mark for the event, pull up banners, informational material, a landing page, a photo op frame and cards with the event hashtag prompting guests to share their experience on social media.
The Brand Mark
For the brand mark, the ask was to create something showcasing and celebrating the number of years while also reflecting both Make-A-Wish’s brand feel and highlghting the Canadian chapter.
To accomplish this we created a playful, confetti like pattern using overlapping Make-A-Wish stars in their bold and bright brand colours. We then used this pattern to fill a maple leaf representing Canada, and overlayed the whole thing with clean text highlighting the 35 year anniversary.
Project information
Project done for: Make a Wish Canada
Year: 2018
Team: adHOME creative
Skills used: branding / visual identity / layout / typography / ideation / conceptual design / web / print