BRANDING & visual identity

marq

/ children's clothing company brand

As a brand new high end children’s clothing, company located in Toronto, marQ was looking for a brand that embodied the whimsy of childhood without being too chaotic or loud. They wanted to avoid the tropes of primary or gendered colours and instead focus on the comfort and simplicity of the clothing, leaning towards soft, but neutral colours. It also needed to show that it was high-end, with a focus on being environmental.

I worked to create a logo and brand that embodied a simple childlike energy, with a crown symbolizing the limitlessness of imagination and typography meant to evoke memories of childhood fingerpainting.