BRANDING & visual identity / web

The ACADEMY

/ competitive fitness brand

The goal with this project was to create for the client a strong, fitness brand that focused on athletic performance, the drive for competition and a commitment to becoming ones best self. This was achieved through the development of a primary and secondary logo, a parallax website and a series of gym based photography sessions.

In every aspect of the brand I worked to promote a feeling of dedication and strength. The photography itself specifically focused on capturing explosive movement with sharp contrast, subdued colours and strong black tones.